Drive More Rounds: The 2026 Guide to Google and Apple Maps for Golf Courses

In the world of modern golf, the “19th hole” isn’t just the clubhouse bar—it’s the smartphone in your customer’s pocket. If a golfer is looking for a place to play this weekend, they aren’t reaching for a physical directory; they are opening Google or Apple Maps.

Managing your online presence is no longer just a “nice-to-have” marketing task; it is the digital front door to your course. If that door is locked or hard to find, you’re losing rounds to the course down the street. Let’s look at how to master the two biggest platforms: Google Business Profile and Apple Maps.

1. Google Business Profile: Your Digital Storefront

Your Google Business Profile (GBP) is what appears when someone searches for “golf near me” or looks up your course specifically. It houses your reviews, photos, and most importantly, your booking link.

How to Claim Your Profile

If you haven’t claimed your profile yet, Google is essentially “guessing” your information based on old data.

• Step 1: Go to business.google.com.
• Step 2: Search for your golf course name.
• Step 3: Click “Claim this business” or “Own this business?”
• Step 4: Follow the verification steps. Most courses will need to verify via a phone code or a postcard sent to the clubhouse.

Get Your Booking Links Added (Automatically!)

The “Book Online” button is the holy grail of golf SEO. It allows golfers to go from searching for a golf course to your tee sheet with the least friction possible.

The Easy Tee Advantage: If you are using Easy Tee Golf, our integration with Reserve with Google means your tee sheet is added to your Google Business Profile automatically. You don’t have to do anything; just make sure your Google Profile Integration is turned “On” in your course settings and we take care of the rest, providing a frictionless path from search to swing.

Pro-Tips for Optimizing Your Google Business Profile

• Visuals Matter: Courses with 100+ photos see significantly more engagement. Upload high-res shots of your signature hole, the clubhouse, and your practice facilities.
• Respond to Every Review: Google rewards active owners. Whether it’s a 5-star rave or a 1-star rant about the greens, a polite and professional response boosts your ranking.
• Use Google Posts: Treat this like a mini-social media feed. Post about weekend specials, aeration schedules, or upcoming tournaments to keep your profile “fresh.”

2. Apple Maps: Capturing the iPhone Crowd

While Google is king of search, Apple Maps is the default for millions of iPhone users (and Siri “voice searches”). If your tee sheet isn’t linked here, you’re missing out on a massive segment of mobile-first golfers.

What is Apple Business Connect?

Just as Google has GBP, Apple has Apple Business Connect. This is the tool that allows you to control your “Place Card” on iPhone, Mac, and iPad.

How to Add Your Tee Sheet to Apple Maps

1. Sign In: Go to businessconnect.apple.com using your Apple ID.
2. Claim Your Course: Search for your location and verify ownership (usually via a phone call to the pro shop).
3. Add an “Action” Link: Apple allows you to add custom buttons. You should add an action specifically for “Tickets” or “Reservations” and paste your Easy Tee Golf public booking URL there.
4. Check Your Showcase: Apple recently introduced “Showcases” which allow you to highlight seasonal offers or twilight deals right on the map.

Conclusion and Next Steps

By claiming and optimizing these two profiles, you’ve just made it substantially easier for a golfer to find you, trust you, and book a round. You aren’t just “on the internet”—you are exactly where your customers are looking.

Make sure your digital front door is always open.

Setting up these profiles is the first step; keeping them optimized is where the real growth happens. If you want a partner to handle the heavy lifting of your online presence—and help you run your entire golf operation more efficiently—Learn more about Easy Tee Golf. We’d love to show you how Easy Tee Golf makes visibility and management effortless, so you can spend less time behind a screen and more time on the fairways.